Director of Sales - Merrell

Job Locations US-MI-Rockford
Job Function
Min. Exp.(Yrs)
Full Time

General Function

Merrell Job post logo 3.21

At Merrell, we believe everyone deserves to experience the simple power of being outside. From mountain trails to parks and playgrounds, we all belong in the outdoors. No matter our shape, our size or our race. So we're proud to make durable and versatile products that help get more of us outside together.

The Director of Sales will develop and lead the execution of all brand sales and distribution strategies and programs within the assigned area in order to deliver planned revenue & profit goals. Manage team, service & promotion, & generates sales.

Primary Duties

  • Lead the development of sales, distribution, and customer relations management strategies for the US wholesale business
  • Drive revenue and profitability through in-depth wholesaler knowledge, account and margin analysis, detailed progress reviews and creative thinking.
  • Lead the development of the brand’s annual sales budget and regional and key account sales plans
  • Work with internal and external resources to develop and manage the brand’s go-to-market strategies, programs and assets. Communicates vision to all relevant customers
  • Lead internal and external teams in the development of tools that support sales and distribution strategies and programs to meet or exceed established sales plans
  • Delivers feedback to all members of the team on an ongoing basis to ensure clarity of performance against objectives throughout the year
  • Collaborate with the brand’s marketing team to help develop and execute sales and marketing programs to drive the brand with targeted retailers & consumers
  • Collaborate with the brand’s marketing team and key retailers to deliver a strong return on co-op dollars
  • Communicates on an ongoing basis with the Product, Merchandising and Finance Teams, as to the realities of performance and opportunities compared to industry and competition
  • Collaborate with the brand’s product creation team to develop global product assortment and comprehensive sales programs and materials to support the launch of each seasonal product line
  • Lead the development and execution of a plan to consistently and objectively measure the effectiveness of the brand’s sales programs and investments
  • Performs duties consistent with the company’s AAP/EEO goals and policies
  • Performs other duties as required/assigned by manager


Knowledge, Skills and Abilities Required

  • Bachelor’s degree in related field or equivalent work experience.
  • 10+ years of sales experience in wholesale footwear.  3-5 years of management experience.
  • Strong experience in working with retailers on a cooperative basis, beyond simply “selling” product into the wholesale channel. 
  • Experience in the Outdoor or Sporting Goods channel, specifically Specialty Wholesale Footwear.
  • Strong experience in recruiting, managing, and motivating sales reps and agents (both internal and independent).
  • The ability to establish and maintain effective working relationships both internally and externally.
  • Excellent oral and written communication skills, including a high comfort level with public speaking and presenting.
  • The ability to multi-task, combining strategy and execution; and a willingness to step in to get the job done.
  • Proficient in MS Office (word, excel, power point, etc.)
  • A track record of effectively working to a budget and measuring results.
Normal office & field environment.  Extensive travel required.
The above statements are intended to describe the general nature and level of work being performed and are not intended to be an exhaustive list of all responsibilities, duties and skills which may be required.

Committed to a diverse workforce, we are an Equal Opportunity Employer (Minorities/Women/Veterans/Disabled).


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