VP Experience

Job Locations US-MA-Waltham | US-MI-Rockford
Job Function
Min. Exp.(Yrs)
Full Time

General Function

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Wolverine Worldwide is a global marketer of branded footwear, apparel, and accessories. With an established global footprint that spans approximately 200 countries and territories, as well as a rock-solid infrastructure, Wolverine Worldwide is dedicated to advancing the following brands that comprise the ever-expanding portfolio: Bates, Chaco, Cat Footwear, Harley Davidson Footwear, Hush Puppies, Keds, Merrell, Saucony, Sperry, and Wolverine. Wolverine Worldwide’s continued success is driven by our ability to stay true to our simple mission: we empower, engage and inspire our consumers – every step of the way.


The VP Experience will be leading a cross-functional organization that develops consumer obsessed digital experiences across the portfolio that drive brand love and loyalty. Areas of emphasis will be digital product, UX/UI, multi-variant testing, loyalty and ecosystem architecture. The location for this position is open to either of our campuses in Waltham, MA or Rockford, MI. 

Primary Duties

  • Lead long range planning and strategy for all areas related to the consumer’s digital experience, including UX, technology, development, design, testing and loyalty.
  • Create and communicate eCommerce Experience vision, mission, and overall direction.
  • Partner with brand leadership to differentiate experiences in order to bring each brand’s vision to life
  • Own the eCommerce capital budget and development roadmap to maximize spend and ensure long term sustainable growth across the Brand portfolio globally. 
  • Partner with corporate technology partners to ensure alignment of roadmaps and activities
  • Conceive and prioritize innovative solutions to meet diverse evolving business needs across multiple websites serving both domestic and international markets.
  • Maintain awareness of both the external and internal competitive landscape, opportunities for expansion, customers, markets, new industry developments and standards.
  • Contribute at the senior level by working across different strategic and business units in the company; able to set, engage and champion objectives of the eCommerce organization.
  • Evaluate & mentor dynamic internal teams of diverse experts across multiple locations and ensure their successful cross-functional integration through shared goals and unified culture.
  • Ensure business processes and systems are designed, developed, and operational, for omni-channel multi-brand global eCommerce.
  • Manage and drive the relationship with enterprise level eCommerce platform partners, ensuring that our business & development needs are aligned.
  • Identify and champion opportunities to build/leverage online best practices across brand web sites.
  • Lead, oversee and drive best practices in web functionality and overall user experience standards across multiple global brand sites.
  • Partner with IT and communicate business requirements in relation to SAP interfaces, security, and other eCommerce platform related IT functions.
  • Utilize research, analytics and financial metrics to make informed decisions and meet business objectives.
  • Drive a culture of iterative testing and learning in order to increase site conversion, as well as to help build a culture of continuous improvement.
  • Work with management and outside vendors to implement new features, systems and functionality, ensuring a compelling customer experience, being accountable for measuring results.
  • Build and grow key relationships with cross-functional team members and internal business partners
  • Build strong business relationships with third-party partners and/or vendors.
  • Performs duties consistent with the Company’s AAP/EEO goals and policies.
  • Performs other duties as required/assigned by manager.

Knowledge, Skills and Abilities Required

  • 12+ years eCommerce experience
  • Strong ability to deal with ambiguity and be exceptionally adaptable and flexible
  • Working experience building organizational capacity; motivating and challenging team in a way that inspires and promotes excellence.
  • Experience as a versatile leader across multiple roles, with a grasp of the broader business that can critically evaluate areas outside of their own area of expertise
  • Strong leadership and management skills, with demonstrated inter-personal skills particularly in managing large, complex initiatives and teams across multiple locations
  • Strong understanding of UX, UI, design, technology, analytics, and operations
  • Experience defining & measuring key performance indicators, ROI, and designing online customer experiences
  • Demonstrated written, verbal and presentation skills influencing a multi-brand matrix environment
  • Demonstrated understanding of eCommerce best practices and usability
  • Experience leading major strategic initiatives, ideally including technology & design integration
  • Experience in global and multi-branded environments
  • Experience managing internal and external resources
  • Understanding of supply chain, fulfillment and call center functions a plus


Normal office environment. Travel required. 

The above statements are intended to describe the general nature and level of work being performed and are not intended to be an exhaustive list of all responsibilities, duties and skills which may be required.

Committed to a diverse workforce, we are an Equal Opportunity Employer (Minorities/Women/Veterans/Disabled).





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