Chaco is an iconic outdoor brand with market leadership in performance sandals, a high growth business in closed-toe performance and lifestyle footwear, and a dynamic accessories offering. The brand has achieved several consecutive years of industry-leading growth by creating remarkable connections with a tribe of loyal consumers known as ChacoNation.
The Digital Marketing Manager owns the digital marketing function and is responsible for developing and executing an integrated program that will create amazing online consumer experiences, while accelerating overall Chaco sales. As a key driver of the DTC and wholesale business, this person will manage important channels such as the social media community, brand content strategy and development, and digital influencer and media planning.
Bachelor’s degree required. MBA preferred
5+ years developing integrated digital plans, preferably in CPG or retail
2+ years in management experience
Strong working knowledge of and experience with various digital marketing technologies, platforms, and practices to deliver an exceptional online consumer experience desired
Proven ability to make solid recommendations in ambiguous situations that achieve business objectives. Strong track record of leveraging data driven research/analysis to drive strategic direction and optimize marketing programs. Must have familiarity with web analytics tools
Must be results oriented – with a high degree of personal initiative and leadership – in a fast-paced, fluid and lower resourced environment
Proven ability to work under pressure, prioritize work and meet multiple deadlines. Excellent project management and organizational skills with a strong attention to detail
Excellent interpersonal and relationship building skills - a proven track record of leadership across functional lines that delivers business results
Must have strong consumer understanding skills, ability to translate customer insights into successful marketing programs and a high degree of creativity to find new, compelling ways to reach and communicate to consumers
Strong experience in consumer marketing, product marketing, and/or trade marketing, ideally in a consumer products environment. Preference shown to candidates with a combined classical consumer or customer marketing background and connection-driven or social media background.
Natural leader and team player.
Ability to establish and maintain effective working relationships both internally and externally.
Good oral and written communication skills, including a high comfort level with public speaking and presenting. Influencing skills required.
Ability to multi-task, combining strategy and execution. A willingness to step in to get the job done.
A track record of effectively working to a budget and measuring results.
Ability and willingness to travel throughout the USA.
Knowledge of footwear markets and retail climate.
Excellent time management and organizational skills.
Committed to a diverse workforce, we are an Equal Opportunity Employer (Minorities/Women/Veterans/Disabled).