Chaco is an iconic outdoor brand with market leadership in performance sandals, a high growth business in closed-toe performance and lifestyle footwear, and a dynamic accessories offering. The brand has achieved several consecutive years of industry-leading growth by creating remarkable connections with a tribe of loyal consumers known as ChacoNation.
Responsible for developing and executing business and marketing programs in the wholesale channels for key independent and national accounts and Direct to Consumer. This role will drive in-store and online traffic, awareness, and brand sales through the various sales channel touch points.
Present brand strategies, specific marketing initiatives, and seasonal product stories to key retail accounts.
Work with sales managers to develop strategies and tactics for sales growth and brand conversion at retail.
Develop and implement custom business and marketing plans for key accounts. Plan and manage all marketing and promotional activities related to their business with the brand, from idea inception to execution.
Collaborate and work with the product creation team and marketing team members early-on to develop comprehensive product marketing stories and materials to support the launch of each seasonal product line at retail.
Develop and implement seasonally specific POS and sell-in support for the launch of new products.
Develop relationships with account managers, buyers, marketers to maximize and build brand presentation and position.
Manage the key account marketing budgets, including approving MDF fund use.
Communicate marketing and promotional activities to field sales reps and other company employees.
Ability to multi-task, combining strategy and execution. A willingness to step in to get the job done.
Proficiency with personal computers.
A track record of effectively working to a budget and measuring results.
Ability and willingness to travel throughout the USA.
Knowledge of footwear markets and retail climate.
Excellent time management and organizational skills.
Ability to gather and analyze market research.
Visual Merchandising background a plus, but not required
Committed to a diverse workforce, we are an Equal Opportunity Employer (Minorities/Women/Veterans/Disabled).