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Digital Marketing Specialist - Merrell

Digital Marketing Specialist - Merrell

Brand/Group 
Merrell
Job Locations 
US-MI-Rockford
Job Function 
Marketing
Min. Exp.(Yrs) 
2
Type 
Full Time

More information about this job

Overview

Merrell

Merrell believes nothing should get in the way of enjoying active outdoor adventures. Merrell hiking boots, trail running shoes and apparel are built on Merrell’s outdoor heritage, quality and performance. The trail is the core of our design philosophy and has continued to guide us in the development of innovative products that inspire and enable enjoyment of the outdoors.

 

Merrell is looking for a Digital Marketing Specialist to join the marketing team.  This individual will support the development and execution of the Merrell digital strategy by identifying, curating and develping content and content partnerships; manages the brand’s influencer program and network, ensuring content contributions are engaging and on brand; executes the brand’s paid digital media plan in partnership with media partner and e-commerce team.

 

GENERAL FUNCTION

 

Supports the development and execution of all digital marketing efforts for the brand including all social media channels, programs, and messages; support and enhance consumer events through digital means; and develop and maintain effective digital brand communication tools such as video assets and value-added digital opportunities.

Responsibilities

PRIMARY DUTIES

  • Plan and implement contests and programs to grow consumer base and further engage with consumers.
  • Manage messaging and content, with assistance from leadership.
  • Assist with digital brand advertising implementation by working with leadership to develop branded digital advertising each season, based on seasonal style statements.
  • Work with marketing managers to ensure plans are integrated, meeting overall brand territory and commercial objectives.
  • Assist in managing agency & vendor relationships by establishing objectives, assisting in developing statement of work, reviewing briefs, and holding cross-functional partners accountable for achieving agreed-upon deliverables.
  • Deploy, manage and review social media marketing programs and technologies in conjunction with the marketing team and as part of the overall digital marketing mix to create innovative and creative campaigns in support of product, brand, and marketing initiatives.
  • Manage and track all marketing efforts in the digital channel in order to maximize return on investment, ensuring established brand, sales, expense and profitability goals are reached.
  • Manage added value program process and deadlines.
  • Performing duties consistent with the Company’s AAP/EEO goals and policies.
  • Performing other duties as required/assigned by manager.

Qualifications

KNOWLEDGE, SKILLS AND ABILITIES REQUIRED

  • Bachelor’s degree or equivalent experience
  • 2+ years of brand management or footwear experience
  • Strong written communication skills
  • Strong project management, time management, and attention to detail while simultaneously managing multiple projects
  • Ability to work autonomously as well as be part of a team
  • Strong understanding of and ability to apply consumer insights data

Committed to a diverse workforce, we are an Equal Opportunity Employer (Minorities/Women/Veterans/Disabled).