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eCommerce Director - Merrell

eCommerce Director - Merrell

Brand/Group 
eCommerce
Job Locations 
US-MI-Rockford
Job Function 
eCommerce
Min. Exp.(Yrs) 
7
Type 
Full Time

More information about this job

Overview

Merrell

Merrell believes nothing should get in the way of enjoying active outdoor adventures. Merrell hiking boots, trail running shoes and apparel are built on Merrell’s outdoor heritage, quality and performance. The trail is the core of our design philosophy and has continued to guide us in the development of innovative products that inspire and enable enjoyment of the outdoors.

 

 

GENERAL FUNCTION

The eCommerce Director for Merrell is responsible for managing the ecommerce business, driving growth and delivering a rich digital brand experience to the consumer. 

Responsibilities

PRIMARY DUTIES

  1. Drive ecommerce revenue growth, manage expenses, and deliver to financial results.

  2. Collaborate with brand marketing team to present brand and product stories online in a compelling way that delivers a rich brand experience to the consumer and integrates with other brand channel messaging (wholesale, stores, brand marketing, etc.).

  3. Develop Merrell ecommerce strategy based on brand vision, industry trends, and evolving consumer expectations.  Identify opportunities and new ideas to propel the business forward.

  4. Lead core ecommerce team tasked with combining brand and ecommerce expertise to deliver merchandising and content planning and execution for the various digital channels, including site and email.

  5. Partner with broader eCommerce Team to leverage ecommerce marketing channels (SEM, SEO, affiliate, email, CSEs, etc.), CRM and analytics, technology and design, customer service, and operations.

  6. Provide input to shaping the development roadmap.

  7. Develop plans and forecasts along with supporting marketing budgets.

  8. Provide ongoing and ad hoc analysis of business performance along with resulting recommendations to brand and ecommerce leadership.

  9. Performs duties consistent with the company’s AAP/EEO goals and policies.

  10. Performs other duties as required/assigned by manager.

Qualifications

KNOWLEDGE, SKILLS AND ABILITIES REQUIRED

  • Bachelor's degree required, MBA preferred
  • 7-10 years of ecommerce experience, online merchandising or marketing experience preferred, branded product experience preferred
  • Strong writing, communication and presentation skills to drive effective collaboration and influencing within a matrix organization
  • Strong interpersonal, leadership, collaboration, and project management skills
  • Strong analytical skills with ability to interpret and translate data into actionable proposals
  • Ability to multi-task and prioritize projects
  • Comfortable in changing, fast paced environment with tight deadlines