The Field Marketing Lead for Merrell oversees a team of six specialists across the Western US territory whose goal is to drive sell-through of key product stories and engage with consumers to bring the Merrell brand to life in every interaction. Working closely with the Field Marketing Manager, Sales Team and Marketing Team on retail and consumer activation programs, the Field Marketing lead will help grow brand awareness, engagement and conversion, and help the Merrell brand build lasting consumer relationships both inside and outside the retail environment.
The ideal candidate will be an energetic leader and self-motivated individual with strong communication, organizational, relationship building, and problem-solving skills. This candidate should have a strong passion for being active and an invested interest in the outdoor industry. This position is located outside of the corporate headquarters and includes driving as well as regional travel.
Team management (30% of time)
Territory Management (70% of time)
Drive sell-through at key retail partners through a combination of staff clinics, retail floor time, sales contests, staff incentives, and consumer-facing events.
Help create ideal in-store environment based on global merchandising guidelines in key accounts. Secure best placement and visibility for point-of-sale assets and ensure in-store assets align with global calendar
Help execute brand launches, partnerships and sponsorships with compelling consumer activations that are inline with the global marketing platform. Help identify regional and national opportunities for the brand to reach and engage with new like-minded consumers.
Share trends related with activity participation, products and brands with headquarters to help drive overall marketing strategy.
Should work to improve retail partnership through positive relationships, staff education and building programs that engage consumers.
Maintain responsible communication with Marketing, Sales and Field Marketing teams through weekly and monthly reporting platforms
Maintain and track monthly travel and product seeding budgets, submit biannual YTD reports to Manager.
Maintain a sensible travel schedule, including office time and several overnights throughout territory
Performs other duties as required/assigned by manager.