Drive qualified traffic to fuel revenue and traffic growth for ecommerce websites and to acquire new customers for the business. Key initiatives will include owning strategy and tactical execution for digital marketing acquisition marketing programs as well as evaluate new opportunities to drive growth across our businesses. This position will work closely with brand partners and retail store teams to provide consultation on digital marketing tactics to improve omni-channel consumer experience and grow brand awareness. In an ever changing digital world with multiple devices and evolving consumer buying habits you’ll manage and optimize marketing campaigns in a forward thinking way to capture this opportunity.
Daily tasks include campaign planning, program analysis and optimization, budget optimization, bid management, and vendor management.
Normal office environment. Some travel required.