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eCommerce Digital Marketing Acquisition Specialist - Saucony, Stride Rite

eCommerce Digital Marketing Acquisition Specialist - Saucony, Stride Rite

Brand/Group 
eCommerce
Job Locations 
US-MA-Waltham
Job Function 
eCommerce
Min. Exp.(Yrs) 
3
Type 
Full Time

More information about this job

Overview

GENERAL FUNCTION

Drive qualified traffic to fuel revenue and traffic growth for ecommerce websites and to acquire new customers for the business. Key initiatives will include owning strategy and tactical execution for digital marketing acquisition marketing programs as well as evaluate new opportunities to drive growth across our businesses.  This position will work closely with brand partners and retail store teams to provide consultation on digital marketing tactics to improve omni-channel consumer experience and grow brand awareness.  In an ever changing digital world with multiple devices and evolving consumer buying habits you’ll manage and optimize marketing campaigns in a forward thinking way to capture this opportunity.

 

Daily tasks include campaign planning, program analysis and optimization, budget optimization, bid management, and vendor management.

Responsibilities

PRIMARY DUTIES

 

  1. Optimally employ marketing budget across multiple brands and tactics to drive qualified site traffic and acquire customers to build the business at an efficient customer acquisition cost.
  2. Grow and optimize search engine marketing by setting strategic direction, managing agency partner, managing budget, and performing in-depth analysis.
  3. Execute testing in search campaigns to drive performance through ad copy and ad landing page optimizations.
  4. Execute Google Shopping campaigns through product feed optimizations along with product selections and targeting.
  5. Optimize search engine marketing through device targeting to provide the best consumer experience regardless of device.
  6. Grow and optimize affiliate marketing program. Guide partner selection, monitor execution compliance, and optimize program through analysis and testing.
  7. Grow and optimize shopping engine and marketplace business by monitoring feeds, managing bids, and optimizing program through analysis and testing.
  8. Execute conversion rate optimization for ecommerce sites to drive growth across digital marketing tactics.
  9. Partner with retail store teams across the organization to provide consultation on direct-to-consumer digital marketing and provide support in executing initiatives.
  10. Grow brand awareness and drive qualified traffic via online display advertising. Identify and negotiate appropriate placement, guide production of effective creative, and optimize program through analysis and testing.
  11. Collaborate with brand partners on social campaign strategies and tactics as well lead execution to reach and engage new consumers.
  12. Research and seek out additional digital marketing opportunities to build successful ROAS programs.
  13. Support retention marketing role in growing email lists by driving consumers to the sites, stores, and events.
  14. Performs duties consistent with the company’s AAP/EEO goals and policies.
  15. Performs other duties as required/assigned by manager.

Qualifications

KNOWLEDGE, SKILLS AND ABILITIES REQUIRED

  1. Minimum of a college bachelor’s degree, preferably in Marketing, Business, or Economics
  2. 3+ years of retail or ecommerce marketing experience
  3. 3+ years of digital or ecommerce marketing experience
  4. Knowledge of offline marketing strategies and tactics
  5. Excellent analytical skills critical
  6. Excellent oral and written communication skills
  7. Strong technical knowledge relevant to typical ecommerce environment

WORKING CONDITIONS

Normal office environment. Some travel required.