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Digital Marketing Director

Digital Marketing Director

Brand/Group 
Chaco
Job Locations 
US-MI-Grand Rapids
Job Function 
Marketing
Min. Exp.(Yrs) 
10
Type 
Full Time

More information about this job

Overview

Chaco

 

 

Chaco is an iconic outdoor brand with market leadership in performance sandals, a high growth business in closed-toe performance and lifestyle footwear, and a dynamic accessories offering. The brand has achieved several consecutive years of industry-leading growth by creating remarkable connections with a tribe of loyal consumers known as ChacoNation.

 

GENERAL FUNCTION

Oversee the brand’s digital marketing strategy, managing a team in order to drive engagement, growth and revenue goals across digital channels globally.

Responsibilities

  • Lead and owns the development of the brand’s digital marketing strategy to enhance our online presence, connect relevant brand and product stories, build a community, and drive commercial opportunities.
  • Create and manage a digital marketing calendar tied to brand and product launch activities.
  • Lead the execution of digital campaigns including on-line advertising, social media, retail partnerships, mobile and emerging channels.
  • Determine content strategy across digital channels, including blog, site and social platforms
  • Coordinate and influences International partners on content creation, calendar integration, asset sharing.
  • Drive website and blog enhancements in collaboration with brand, ecommerce, IT, internal and external design teams.
  • Develop and owns the social media strategy, working with the brand marketing and PR teams to coordinate communication efforts. Oversee in-house social media team.
  • Coordinate with merchandising and ecommerce teams to drive key product stories and commercial opportunities.
  • Implement social listening process and disseminate learnings and recommended actions.
  • Develop retail and brand partnership strategy and manage collaborative executions on sweepstakes, etc., to increase customer acquisition, loyalty and sales.
  • Determine and execute app and wearables strategy with Brand and Lab teams.
  • Create and maintain dashboards analyzing marketing/social campaigns and KPIs.
  • Conduct industry analysis; keep up-to-date on competitors, digital trends, social media, mobile and emerging technology. Regularly disseminate knowledge to the team.
  • Manage digital production and media budget.
  • Performs duties consistent with the Company’s AAP/EEO goals and policies.
  • Performs other duties as required/assigned by manager.

Qualifications

  • Bachelor's degree required/MBA preferred or equivalent work experience.
  • 7-10 years of online marketing experience with branded product lines.
  • Proven track record for developing and executing successful online marketing programs.
  • E-Commerce experience preferred
  • Strong analytical skills with the ability to interpret and translate data into actionable proposals.
  • Strong collaboration skills.
  • Solid writing, communication and presentation skills.
  • Able to multi-task and prioritize projects.
  • Comfortable in fast-changing, fast paced environment with tight deadlines.
  • Passionate about inspiring people to run and be active, with a belief in the positive individual and global impact it can have.

Committed to a diverse workforce, we are an Equal Opportunity Employer (Minorities/Women/Veterans/Disabled).