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VP of Sales - Keds

VP of Sales - Keds

Job Locations 
Job Function 
Min. Exp.(Yrs) 
Full Time

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Founded in 1916, Keds® redefined footwear with the introduction of the Champion sneaker. The iconic design was one of the first options to provide women with accessible, fashionable footwear and ignited a style revolution. Over the past 100 years, Keds® have been worn by iconic women such as Audrey Hepburn, Katharine Hepburn, Marilyn Monroe, Jackie O and Yoko Ono. In 2015, Keds® introduced the Ladies First Since 1916 platform in over 80 global markets and launched a powerful new era in its history. 2016 marks the brand’s centennial year, celebrating 100 years of fashionable footwear and a passion for female empowerment. At Keds, we’re dedicated to our consumers and proud of our heritage. We are focused on pushing the brand forward in innovative and unexpected ways. We are seeking passionate people to join our collaborative team during a truly momentous year for the brand.



The VP of Sales sets strategic direction and provides leadership and general management for the brand’s sales organization. Direct and lead a team to obtain maximum sales volume and deliver high account profitability and productivity


  • Set vision and strategy for the sales team; develops specific distribution plans by product category, channel, and account to ensure profitable growth in all revenue streams.
  • Responsible for regional revenue, with direct linkage to SG&A and pre-tax earnings – planning, target-setting and delivering the yearly goals.
  • Partner with Finance to create aggressive yet achievable financial plans.
  • Drive profitability in North American business by improving overall account profitability, proper execution of distribution/channel strategy and increased focus on SKU productivity.
  • Partner with Direct to Consumer teams in driving and enforcing an effective MAP policy, in order to maintain consistency in both pricing and brand positioning in the marketplace.
  • Oversee hiring, development and evaluation of a national sales organization, appropriate for the company’s growth and size.
  • Establish appropriate compensation and incentive programs for sales organization commensurate with corporate goals.
  • Establish training programs that fall under specific standards and expectations of excellence in presentation skills, product knowledge, account management and retail finance (sales, margins, and turns.
  • Influence strategic vision of assigned category/categories with Merchandising and Design.
  • Leverage/enhance existing sell through reporting tools to ensure sales and product teams are acutely aware of real time trends to better align product creation process with consumer demand.
  • Work closely with Marketing to develop, establish, and direct channel and distribution strategies and programs.
  • Develop and communicate the Regional sales plan and vision to members of Senior Management for approval – including long and short-term goals, and global brand retail positioning strategy.
  • Maintain positive open lines of communication with all Wolverine Worldwide management, staff and other departments in order to contribute to the smooth flow of information and efficient operation of the organization.
  • Drive process for all sales related tasks in assigned categories, including projections / pre-lines / key account management / sell-in strategy / sell-through strategy.
  • Partner in presenting selling strategy, marketing initiatives and products to key retailers, sales force and internal personnel in order to ensure efficient sell-in.
  • Provide input on prices in accordance with company margin targets, develop and monitor volume discounts, program parameters, discount terms and conditions, and other appropriate incentives.
  • Coordinate, lead, and signoff on sales forecasts ensuring alignment with sales team, Merchandising, and Finance.
  • Participate as key member of division leadership team.
  • Perform duties consistent with the company’s AAP/EEO goals and policies.
  • Perform other duties as required/assigned by manager.


  • Bachelor’s degree in Business, Sales, Marketing or equivalent work experience; MBA preferred.
  • Minimum of 10 years of sales experience in the footwear industry or equivalent experience in retail management or buying.
  • 3+ years of experience at a senior management level, including experience managing multiple channel sales leads.
  • Solid business management and product management skills.
  • Strong understanding of the consumer, retail environment and competitive marketplace.
  • Thorough PC knowledge and proficiency in MS Word, Excel and Power Point.
  • Ability to effectively deliver product presentations to business analysts, media, retailers, sales force and large groups verbally, and express complex concepts and technical material in written format.
  • Ability to work under pressure and meet strict timelines while managing multiple tasks simultaneously.
  • Identify/evaluate problem areas and recommend effective solutions.
  • Strong leader, communicator and analytical thinker with the ability to build team dynamics and relationships cross-functionally.

Committed to a diverse workforce, we are an Equal Opportunity Employer (Minorities/Women/Veterans/Disabled).