Founded in 1916, Keds® redefined footwear with the introduction of the Champion sneaker. The iconic design was one of the first options to provide women with accessible, fashionable footwear and ignited a style revolution. Over the past 100 years, Keds® have been worn by iconic women such as Audrey Hepburn, Katharine Hepburn, Marilyn Monroe, Jackie O and Yoko Ono. In 2015, Keds® introduced the Ladies First Since 1916 platform in over 80 global markets and launched a powerful new era in its history. At Keds, we’re dedicated to our consumers and proud of our heritage. We are focused on pushing the brand forward in innovative and unexpected ways. We are seeking passionate people to join our collaborative team during a truly momentous year for the brand.
The Director, Category Management is responsible for directing the development of strategic marketing plans for major category initiatives, implementing category activation across accounts and global markets, and leading a synergistic global go-to-market approach. The oversight of these responsibilities is geared toward maximizing sales growth, and deepening the consumer’s awareness of and affinity for the brand’s product offering. This position leads a team that is responsible for managing category expression by working cross-functionally to deliver seasonal stories, develop activation strategies, harvest consumer insights, and manage respective budgets and timelines. This position reports directly into the CMO and works closely with product, sales, merchandising, creative (in-house and agency) and regional leadership to drive cohesive, consumer-obsessed storytelling. The ideal candidate is an entrepreneurial self-starter with a passion for consumer brands and familiarity with turning consumer data into actionable insights to win market share. An understanding of global markets and a proven track record of leading new initiatives are a must.
Committed to a diverse workforce, we are an Equal Opportunity Employer (Minorities/Women/Veterans/Disabled).
Normal office environment. Travel required.
The above statements are intended to describe the general nature and level of work being performed and are not intended to be an exhaustive list of all responsibilities, duties and skills which may be required