• Director, Brand Marketing - Keds

    Job Locations US-MA-Waltham
    Brand/Group
    Keds
    Job Function
    Marketing
    Min. Exp.(Yrs)
    7
    Type
    Full Time
  • General Function

    Keds

     

    Founded in 1916, Keds® redefined footwear with the introduction of the Champion sneaker. The iconic design was one of the first options to provide women with accessible, fashionable footwear and ignited a style revolution. Over the past 100 years, Keds® have been worn by iconic women such as Audrey Hepburn, Katharine Hepburn, Marilyn Monroe, Jackie O and Yoko Ono. In 2015, Keds® introduced the Ladies First Since 1916 platform in over 80 global markets and launched a powerful new era in its history.  At Keds, we’re dedicated to our consumers and proud of our heritage. We are focused on pushing the brand forward in innovative and unexpected ways. We are seeking passionate people to join our collaborative team during a truly momentous year for the brand.

     

    The Director, Category Management is responsible for directing the development of strategic marketing plans for major category initiatives, implementing category activation across accounts and global markets, and leading a synergistic global go-to-market approach. The oversight of these responsibilities is geared toward maximizing sales growth, and deepening the consumer’s awareness of and affinity for the brand’s product offering. This position leads a team that is responsible for managing category expression by working cross-functionally to deliver seasonal stories, develop activation strategies, harvest consumer insights, and manage respective budgets and timelines. This position reports directly into the CMO and works closely with product, sales, merchandising, creative (in-house and agency) and regional leadership to drive cohesive, consumer-obsessed storytelling. The ideal candidate is an entrepreneurial self-starter with a passion for consumer brands and familiarity with turning consumer data into actionable insights to win market share. An understanding of global markets and a proven track record of leading new initiatives are a must.

    Primary Duties

    • Direct the development of strategic marketing plans for major category initiatives.
    • Direct the creative brief process to develop product story positioning; manage cross-channel category content.
    • Lead the development of product marketing initiatives, working with product, marketing, merchandising and commercial leadership to gain alignment on major initiatives.
    • Partner with international marketing teams to build annual marketing plans and ensure successful implementation of programs (prioritize key markets).
    • Build annual marketing plans and ensure successful implementation of programs for 12-15 accounts in North America (prioritize key accounts).
    • Direct the development of seasonal category sell-in and sell-thru toolkits for global product marketing stories.
    • Evaluate the global market reaction to category briefs and executions, and provide KPI guidance and benchmarks.
    • Act as the liaison between the brand and the regional partners to ensure that regional needs and consumer nuances are communicated to the broader marketing division; partner with Boston Group international lead.
    • Communicate with commercial teams to ensure that global product positioning and objectives are well defined and manage global consistency of brand message.
    • Lead a synergistic global go-to-market in regards to category marketing, including establishing timelines, communication cadence, templates, and defining roles and responsibilities throughout the brand milestones.
    • Responsible for budget oversight for related expense centers, including managing the co-op budget with input from sales.
    • Model strong leadership behaviors including growing and developing a highly professional marketing staff.
    • Drive the integration of consumer insights into the category management
    • Performs duties consistent with the Company’s AAP/EEO goals and policies.
    • Performs other duties as required/assigned by manager

    Knowledge, Skills and Abilities Required

    • Bachelor’s degree in Marketing or Communications or equivalent work experience.
    • 7+ years’ marketing experience.
    • Major national brand experience required and international marketing experience preferred.
    • Strong oral and written communication skills.
    • Travel up to 35%

    Committed to a diverse workforce, we are an Equal Opportunity Employer (Minorities/Women/Veterans/Disabled).

     

    WORKING CONDITIONS
    Normal office environment.  Travel required.

     


    The above statements are intended to describe the general nature and level of work being performed and are not intended to be an exhaustive list of all responsibilities, duties and skills which may be required


     SP16

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