• Digital Optimization Manager

    Job Locations US-MI-Rockford
    Job Function
    Min. Exp.(Yrs)
    Full Time
  • General Function


    Wolverine Worldwide is a global marketer of branded footwear, apparel, and accessories. With an established global footprint that spans approximately 200 countries and territories, as well as a rock-solid infrastructure, Wolverine Worldwide is dedicated to advancing the following brands that comprise the ever-expanding portfolio: Bates, Chaco, Cat Footwear, Harley Davidson Footwear, Hush Puppies, Keds, Merrell, Saucony, Sperry, and Wolverine. Wolverine Worldwide’s continued success is driven by our ability to stay true to our simple mission: we empower, engage and inspire our consumers – every step of the way.


    This role is responsible for the optimization of our consumers experience across the portfolio of eCommerce sites to increase conversion rates.

    Primary Duties

    1. Lead the hypothesis generation process (gathering, assessment and prioritization) while clearly validating opportunities/recommend actions that can have positive improvements on WWW sites
    2. Optimize the customer journeys across the portfolio of sites to increase conversion rates
    3. Contribute to shaping optimization program best practices and driving continuous improvements to establish best-in-class program
    4. Manage a balanced testing roadmap that covers a diverse swath of brands, devices, areas of ownership and level of effort in order to run the program on all cylinders, continually.
    5. Partner with the UI/UX designer to brief design and interaction modifications that align to the test hypothesis; manage design approval process
    6. Create test plans that define hypothesis, document test goals, identify elements being tested, and establish test timing estimations and reporting plan.
    7. Utilize A/B testing tool (Optimizely) to set-up tests, QA and troubleshoot any issues that arise
    8. Liaise with analytics team to identify high impact tests using business trends and signals
    9. Build timely, visual, compelling, fact-based test recaps, using data analysis from analytics team, that strongly communicate the business ‘story’ behind the data and further a culture of data-driven decision making.
    10. Partner with the development team to roll out the winning tests into production
    11. Manage Confluence knowledge base inputs and structure, including posting all test results and communicate actionable recommendations to stakeholders
    12. Leverage supporting usability tools i.e. Usertesting.com and Hotjar
    13. Establish strong working partnerships with and influence stakeholder teams to think about site opportunities in a different way; guide stakeholder test ideas to yield the most impactful improvements.
    14. Manage multiple optimization projects at a time in a fast-paced, intense, data-driven and results-oriented environment
    15. Stay apprised of best practices in testing and optimization as well as competitive landscape; utilize in your work and disseminating them across the organization

    Knowledge, Skills and Abilities Required

    •Bachelor’s degree or equivalent work experience.
    •3+ years of eCommerce or project management experience
    •Strong relationship building and communication skills within cross-functional teams
    •Ability to organize and prioritize multiple goals under tight deadlines
    •Experience in e-commerce or online marketing, with responsibility for user experience development/management, e-commerce, online marketing and/or online business strategy
    •Strong understanding of website standards, usability, site design, and ecommerce preferred.
    •Strong presentation and communication skills
    •Performs duties consistent with the company’s AAP/EEO goals and policies
    •Performs other duties as required/assigned by manager

    Normal office environment.


    Committed to a diverse workforce, we are an Equal Opportunity Employer (Minorities/Women/Veterans/Disabled).


    The above statements are intended to describe the general nature and level of work being performed and are not intended to be an exhaustive list of all responsibilities, duties and skills which may be required.



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