Merrell believes nothing should get in the way of enjoying active outdoor adventures. Merrell hiking boots, trail running shoes and apparel are built on Merrell’s outdoor heritage, quality and performance. The trail is the core of our design philosophy and has continued to guide us in the development of innovative products that inspire and enable enjoyment of the outdoors.
This position will drive the strategy, planning, testing, execution and optimization of all brand-marketing initiatives from online to offline. You will lead the brand’s transformation into a digital first approach; one that is viewed with an integrated lens on all expressions of the brand with an emphasis in the identification of new channel strategies balanced with a tactical mix. This position will play a critical role in elevating the brand vision and inviting more consumers into the brand, through brand and product campaigns, media strategy, cohesive story telling across all consumer touch points both owned and non-owned, taking a mobile first approach. You will partner with the head of marketing to pull Direct-to-Consumer/eComm and Brand Marketing into one cohesive vision. Driven by a curiosity of innovation and “what is next.”
10+ years experience in consumer brand marketing, preferably in the fashion, footwear, or accessories industry. Master’s in Business Administration is a plus
Lead digital strategy at agencies and ideal a brand.
Hands-on experience managing and measuring integrated media campaigns
Proven experience in digital media, social media and editorial content management.
A analytical orientation, with a desire to test and learn
Google Analytics Certification and Adobe Analytics (Omniture) certified
Proficient in Paid Search and Google Ad words campaigns (Campaign, Ad group, Keywords, etc.) management
Innately Curious and a creative problem solver
Deep brand management experience with a drive for digital innovation
Seasoned manager with proven success managing external agencies and building teams
Desire to participate in all phases of marketing efforts, from strategy through concept and execution
Expert leader with the ability to drive forward initiatives and overcome obstacles, while navigating several personality styles
Experienced in each stage of the consumer journey from Search to Advocacy
Ability to influence and manage all aspects of the Marketing Funnel (Awareness, Interest, Consideration, Intent, Evaluation, Conversion/Purchase, Retention, Nurture)
Inspirational and team oriented, being a stable link in a sea of rapid change
Outstanding oral and written communication skills that can keep varying groups and teams aligned and informed
Normal office environment.
Committed to a diverse workforce, we are an Equal Opportunity Employer (Minorities/Women/Veterans/Disabled).
The above statements are intended to describe the general nature and level of work being performed and are not intended to be an exhaustive list of all responsibilities, duties and skills, which may be required.