• eCommerce Marketplace Specialist - Rockford, MI

    Job Locations US-MI-Rockford
    Brand/Group
    eCommerce
    Job Function
    eCommerce
    Min. Exp.(Yrs)
    2
    Type
    Full Time
  • General Function

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    Wolverine Worldwide is a global marketer of branded footwear, apparel, and accessories. With an established global footprint that spans approximately 200 countries and territories, as well as a rock-solid infrastructure, Wolverine Worldwide is dedicated to advancing the following brands that comprise the ever-expanding portfolio: Bates, Chaco, Cat Footwear, Harley Davidson Footwear, Hush Puppies, Keds, Merrell, Saucony, Sperry, and Wolverine. Wolverine Worldwide’s continued success is driven by our ability to stay true to our simple mission: we empower, engage and inspire our consumers – every step of the way.

     

    Drive revenue and profit growth for eCommerce third party marketplace storefronts.  Key initiatives will include owning strategy and tactical execution for third party marketplace programs as well as evaluate new opportunities to expand our marketplace businesses.  This position will work closely with ecommerce and brand partners to maintain a strong product assortment and ensure a flawless consumer experience from start to finish. 

     

    Daily tasks include assortment planning, marketplace analysis and optimization, product data and feeds and storefront management.

    Primary Duties

    • Grow and optimize product assortment across all Wolverine World Wide brands and identify assortment gaps for third party marketplaces. 
    • Execute competitive pricing comparisons to ensure our pricing strategy drives strong conversion for all brands.
    • Optimize storefront fulfillment metrics to ensure a flawless consumer experience from distribution center to consumer’s front door.
    • Evaluate and expand current points of marketplace distribution to fuel revenue growth.
    • Plan and execute promotional events to drive strong consumer awareness and conversion.
    • Review technical products feed data and optimize product variables to increase product exposure. 
    • Troubleshoot product data on third party marketplaces to ensure accuracy of all brands product information to consumers.
    • Partner with web development and IT teams to make appropriate updates to marketplace infrastructure and support additional distribution growth.
    • Partner with consumer relations team to review storefront reviews and consumer feedback and provide the best consumer experience by listening to the consumer.
    • Reporting of sales data to drive actionable recommendations across brands to accelerate revenue and profit growth.
    • Performs duties consistent with the company’s AAP/EEO goals and policies.
    • Performs other duties as required/assigned by manager.

    Knowledge, Skills and Abilities Required

    • Minimum of a college bachelor’s degree, preferably in Business, or Economics
    • 2+ years of retail or ecommerce marketplace experience
    • Knowledge of third party marketplace strategies and tactics
    • Excellent analytical skills critical
    • Excellent oral and written communication skills
    • Strong technical knowledge relevant to typical ecommerce environment

       

      WORKING CONDITIONS

      Normal office environment. Some travel required.

    The above statements are intended to describe the general nature and level of work being performed and are not intended to be an exhaustive list of all responsibilities, duties and skills which may be required.

     

    Committed to a diverse workforce, we are an Equal Opportunity Employer (Minorities/Women/Veterans/Disabled).

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