• VP Global Product

    Job Locations US-MI-Rockford
    Hush Puppies
    Job Function
    Product - Brand
    Min. Exp.(Yrs)
    Full Time
  • General Function

    Hush Puppies

    Hush Puppies is the go-to footwear, accessory and apparel brand that delivers the right mix of timeless style, dependable comfort and quality.  Since 1958, the brand has defined authentic casual style for generations of consumers around the world.  Today, Hush Puppies is the favorite shoe for all who embrace the lighthearted spirit and modern style of this iconic brand – represented by our lovable basset hound! With over 17 Million pairs sold every year in over 165 countries around the world, Hush Puppies has become more than a global brand, it's a household name and a cultural icon!  We invented casual style, you make it your own. Hush Puppies.


    The VP Global Product will be responsible for the design creation, development and Go to Market planning of all products. As a result, this Leader and his/her team need to understand the global consumer when setting a macro product direction. The Leader’s product/concept vison for the brand should be to accelerate growth across the product categories

    Primary Duties

    • Lead and oversee the brands product strategy to spur innovation and trend right product that exceeds the expectations of the brand’s global consumers.
    • With the help of the Consumer Insights Team, be an expert on consumer needs, and current fashion trends to create seasonal product strategies that incorporates the brand DNA while addressing the fast moving market.
    • Lead the product team to establish themes that serve as the basis for key collections.
    • Identify Big ideas and new category opportunities that warrant incremental investment to achieve long range growth plans domestically and internationally. 
    • Develop a product creation process that introduces new consumer focused products four times a year.
    • Guide development from briefs through creative process by planning work flow, setting clear direction and prioritization key projects.
    • Clearly communicate and manage seasonal category metrics (sku count, productivity, GM) to meet financial plans.
    • Work with Design, Development and Factory base to ensure product costs align with brand strategy and improve profitability.
    • Lead efforts with Sourcing/Finance to ensure accurate reporting of development and final GM metrics.
    • Partner with key business leaders to develop powerful product strategy that resonates with consumers and separates the brand from the competition.
    • Partner with marketing to translate key product initiatives and consumer insights into consumer-centric stories and the “Big Ideas”.
    • Partner with Merchandising to ensure seasonal forecasts reflect product initiatives, brand strategy and aggressive demand planning.
    • Partner with Sales to ensure product line supports channel and global account strategies.
    • Establish relationships with key retailers to deliver product that will drive market share and create compelling Lead Partner opportunities.
    • Partner with brand DTC to create exclusive product launches to build excitement and position DTC as the most important brand channel.
    • Create a product/team environment that thrives on constant feedback and input.
    • Build a high performance team through the ongoing development, coaching and training of people.
    • Serve as an example on leading the midyear and annual review process through meaningful and constructive employee conversations..
    • Performs duties consistent with the Company’s AAP/EEO goals and policies.
    • Performs other duties as required/assigned by manager.

    Knowledge, Skills and Abilities Required

    • Bachelor's degree with 15+ years experience in the industry.
    • Proven working knowledge of footwear industry, including technology and product development, materials, trends and the overall marketplace. 
    • North American and Global exposure to footwear industry. 
    • Ability to set strategy and “see the white space” on Big Ideas. 
    • Proven success in managing a product organization and track record of business results. 
    • Exceptional leadership skills, with the ability to inspire and set an all-encompassing product vision.



      Normal office environment.  Some travel may be required.

    The above statements are intended to describe the general nature and level of work being performed and are not intended to be an exhaustive list of all responsibilities, duties and skills which may be required.

    Committed to a diverse workforce, we are an Equal Opportunity Employer (Minorities/Women/Veterans/Disabled).


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