From Paul Sperry and one man’s inventive spirit in 1935 to today, Sperry has forever inspired adventurous souls who strive for lives fully lived. Whether it’s the world’s first and original boat shoe or our sea-tested apparel, we equip all those who believe the best stories are written with your feet. So go out there, and live an adventure-filled life. Join our team and discover an odyssey in every day.
This position will drive the strategy, planning, testing, execution and optimization of all brand marketing initiatives in the digital environment. You will lead the brand’s transformation into a digital first approach; one that is viewed with an integrated lens on all expressions of the brand with an emphasis in the identification of new channel strategies balanced with a tactical mix. This position will play a critical role in elevating the brand vision and inviting more consumers into the brand, through a comprehensive media strategy and cohesive story-telling across all consumer touch points both owned and non-owned, taking a mobile first approach. You will partner with the head of marketing to pull direct-to-consumer/eComm and brand marketing into one cohesive vision. Driven by a curiosity of innovation and “what is next.”
10+ years in consumer/digital brand marketing, preferably in the fashion, footwear, or accessories industry. Master’s in Business Administration is a plus
Hands-on experience leading digital strategy, managing and measuring integrated media campaigns
Analytical orientation, with a desire to test and learn; proven experience in digital media, social media and editorial content management.
Google Analytics Certification and Adobe Analytics (Omniture) certified
Proficient in Paid Search and Google Ad words campaigns (Campaign, Ad group, Keywords, etc.) management
Deep brand management experience with a drive for digital innovation, experienced in each stage of the consumer digital journey from Search to Advocacy, with a desire to participate in all phases of marketing efforts, from strategy through concept and execution
Expert leader, inspirational & team oriented with the ability to drive forward initiatives and overcome obstacles, while navigating several personality styles during a time of rapid change
Outstanding oral and written communication skills that can keep varying groups and teams aligned and informed, with an ability to influence at all levels of management
Normal office environment.
Committed to a diverse workforce, we are an Equal Opportunity Employer (Minorities/Women/Veterans/Disabled).
The above statements are intended to describe the general nature and level of work being performed and are not intended to be an exhaustive list of all responsibilities, duties and skills, which may be required.