• Digital Marketing Manager

    Job Locations US-MI-Rockford
    Brand/Group
    Caterpillar
    Job Function
    Marketing
    Min. Exp.(Yrs)
    7
    Type
    Full Time
  • General Function

    Cat

     

    Cat Footwear comes from a world of industry and action. A world where you can build anything. Where effort is everything. Where hard work pays off. Where others see obstacles, we see opportunity. We are Earthmovers. Distributed in more than 150 countries, the brand has grown from a small collection of work boots into a global lifestyle brand.

     

    Oversee the brand’s digital marketing strategy, managing a small team and external agency partners. Drive engagement, growth and revenue goals across digital channels globally.

    Primary Duties

    • Lead the development of the brand’s digital marketing strategy to enhance our online presence, connect relevant brand and product stories, build a community, and drive commercial opportunities.
    • Create and manage a digital marketing calendar tied to brand and product launch activities.
    • Lead the execution of digital campaigns including on-line advertising, social media, retail partnerships, mobile and emerging channels.
    • Determine content strategy across digital channels, including blog, site and social platforms
    • Coordinate with International partners on content creation, calendar integration, asset sharing.
    • Drive website and blog enhancements in collaboration with brand, ecommerce, IT, internal and external design teams.
    • Develop social media strategy, working with the brand marketing and PR teams to coordinate communication efforts. Oversee in-house social media team.
    • Coordinate with merchandising and ecommerce teams to drive key product stories and commercial opportunities.
    • Implement social listening process and disseminate learnings and recommended actions.
    • Develop retail and brand partnership strategy and manage collaborative executions on sweepstakes, etc., to increase customer acquisition, loyalty and sales.
    • Determine and execute app and wearables strategy with Brand and Lab teams.
    • Create and maintain dashboards analyzing marketing/social campaigns and KPIs.
    • Conduct industry analysis; keep up-to-date on competitors, digital trends, social media, mobile and emerging tech. Regularly disseminate knowledge to the team.
    • Manage digital production and media budget.
    • Performs duties consistent with the Company’s AAP/EEO goals and policies.
    • Performs other duties as required/assigned by manager.

    Knowledge, Skills and Abilities Required

    • Bachelor's degree required/MBA preferred or equivalent work experience.
    • 7+ years of online marketing experience with branded product lines.
    • Proven track record for developing and executing successful online marketing programs.
    • E-Commerce experience preferred
    • Strong analytical skills with the ability to interpret and translate data into actionable proposals.
    • Strong collaboration skills.
    • Solid writing, communication and presentation skills.
    • Able to multi-task and prioritize projects.
    • Comfortable in fast-changing, fast paced environment with tight deadlines.
    • Passionate about inspiring people to run and be active, with a belief in the positive individual and global impact it can have.
    • 10-15% travel expected for production activities, trade shows, etc.
    WORKING CONDITIONS
    Normal office environment. Some travel may be required.
     
    Committed to a diverse workforce, we are an Equal Opportunity Employer (Minorities/Women/Veterans/Disabled).

    The above statements are intended to describe the general nature and level of work being performed and are not intended to be an exhaustive list of all responsibilities, duties and skills which may be required.

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