Founded in 1916, Keds® redefined footwear with the introduction of the Champion sneaker. The iconic design was one of the first options to provide women with accessible, fashionable footwear and ignited a style revolution. Over the past 100 years, Keds® have been worn by iconic women such as Audrey Hepburn, Katharine Hepburn, Marilyn Monroe, Jackie O and Yoko Ono. In 2015, Keds® introduced the Ladies First Since 1916 platform in over 80 global markets and launched a powerful new era in its history. 2016 marks the brand’s centennial year, celebrating 100 years of fashionable footwear and a passion for female empowerment. At Keds, we’re dedicated to our consumers and proud of our heritage. We are focused on pushing the brand forward in innovative and unexpected ways. We are seeking passionate people to join our collaborative team during a truly momentous year for the brand.
The Chief Marketing Officer will lead global marketing efforts for the brands wholesale and direct to consumer businesses (which includes retail & eCommerce), with responsibility for demand creation, consumer communication and go to market strategies. This position is a critical member of the leadership team and works closing with the product, sales and finance leadership to drive overall brand success. The CMO will establish and ensure a consistent global omni-channel marketing strategy; direct the development and implementation of the brand’s global marketing process. This key leadership role within the brand should have overall business acumen and be a thought partner for the President of the Keds brand.
Bachelor’s degree in Marketing or Communications or equivalent work experience.
12+ years’ experience in marketing and management with a minimum of 5 yrs with P&L oversight of an eCommerce business unit.
Major national brand experience required and global brand marketing experience preferred.
7+ year’s management experience.
Strong oral and written communication skills as well as excellent interpersonal skills.
Exceptional communication and leadership skills
Proven success in traditional and innovative campaigns across the broad spectrum of today’s marketing channels.
Ground-breaking leader with strategic, creative and financial acumen as well as a strong business intellect to take our organization to the next level.
Results and deadline oriented; strong time management and prioritization skills.
Ability to work with all levels of the organization and to effectively manage processes.
Demonstrated experience in negotiating business alliances.
Effectively uses technology.
Known for thought leadership & innovation as it pertains to marketing & eCommerce Best Practices.
Travel up to 25%
Normal office environment
Committed to a diverse workforce, we are an Equal Opportunity Employer (Minorities/Women/Veterans/Disabled).
The above statements are intended to describe the general nature and level of work being performed and are not intended to be an exhaustive list of all responsibilities, duties and skills which may be required.