• Web Designer

    Job Locations US-MI-Rockford
    Job Function
    Min. Exp.(Yrs)
    Full Time
  • General Function


    Wolverine Worldwide is a global marketer of branded footwear, apparel, and accessories. With an established global footprint that spans approximately 200 countries and territories, as well as a rock-solid infrastructure, Wolverine Worldwide is dedicated to advancing the following brands that comprise the ever-expanding portfolio: Bates, Chaco, Cat Footwear, Harley Davidson Footwear, Hush Puppies, Keds, Merrell, Saucony, Sperry, and Wolverine. Wolverine Worldwide’s continued success is driven by our ability to stay true to our simple mission: we empower, engage and inspire our consumers – every step of the way.


    Design ongoing consumer facing web content that meets individual brand goals and objectives as outlined in briefs. Utilize style guides, templates, processes and direction to ensure weekly deadlines are met.

    Primary Duties

    • Design online content including numerous weekly emails, banners and website marketing that meets the goals and objectives of written and verbal briefs.
    • Follow brand standards and web style guides to ensure each brand maintains its unique visual identity.
    • Optimize web graphics to ensure maximum download speed while maintaining high visual quality.
    • Translate designs into html/css content that meets W3C standards.
    • Work within Content Management System and design templates to make creative updates.
    • Balance numerous projects to meet ongoing tight deadlines.
    • Maintain organized archive of ongoing design projects for later reference.
    • Create variations of content for segmentation, A/B testing and global use.
    • Coordinate design direction with e-mail steering team; including content, merchandising and e-commerce marketing.
    • Performs duties consistent with the company’s AAP/EEO goals and policies.
    • Performs other duties as required/assigned by manager.

    Knowledge, Skills and Abilities Required

    • Bachelors degree in design or equivalent work experience.
    • 2+ years of web/digital design experience.
    • Working knowledge of HTML/CSS.
    • Functional understanding of W3C standards.
    • Experience with web graphic optimization techniques.
    • Adobe Photoshop.
    • Familiarity with and ability to design for content management systems (CMS).
    • Ability to work and meet deadlines in fast pace environment.
    • Mobile/Tablet design experience a plus.
    • eCommerce specific experience a plus.

    Normal office environment.

    The above statements are intended to describe the general nature and level of work being performed and are not intended to be an exhaustive list of all responsibilities, duties and skills which may be required.


    Committed to a diverse workforce, we are an Equal Opportunity Employer (Minorities/Women/Veterans/Disabled).


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