• Front End Web Developer

    Job Locations US-MA-Waltham
    Job Function
    Min. Exp.(Yrs)
    Full Time
  • General Function


    Founded in 1916, Keds® redefined footwear with the introduction of the Champion sneaker. The iconic design was one of the first options to provide women with accessible, fashionable footwear and ignited a style revolution. Over the past 100 years, Keds® have been worn by iconic women such as Audrey Hepburn, Katharine Hepburn, Marilyn Monroe, Jackie O and Yoko Ono. In 2015, Keds® introduced the Ladies First Since 1916 platform in over 80 global markets and launched a powerful new era in its history. 2016 marks the brand’s centennial year, celebrating 100 years of fashionable footwear and a passion for female empowerment. At Keds, we’re dedicated to our consumers and proud of our heritage. We are focused on pushing the brand forward in innovative and unexpected ways. We are seeking passionate people to join our collaborative team during a truly momentous year for the brand.


    Leads front-end development efforts for assigned Keds. Sets, oversees and implements standards for front-end development best practices.

    Primary Duties

    • Lead front-end web development efforts for Keds, including ongoing updates to existing HTML content areas and the creation of new sites and templates
    • Research, set and enforce front end web development standards with a focus on maximizing website performance
    • Create quality mock-ups and prototypes
    • Ensure functional & visually appealing web-and-mobile based applications are grounded in best-in-class UX practices
    • Collaborate with the back-end development/technology team on standards, planning, implementation and rollout of ongoing projects and updates.
    • Ensure clean, maintainable HTML, CSS & Javascript is consistently used with a focus on bug free, fast loading code
    • Partner with Brand Designers and copywriters to develop creative that is optimized to work within Demandware page templates in a sustainable way or suggest alternative options with full explanation of resource implications
    • Guide front-end designers/developers on best practice coding standards
    • Translate designs into html/css content that meet W3C standards
    • Deploy/modify content via CMS
    • Investigate front-end website bugs and implement HTML/CSS fixes
    • Populate and code site creative/content updates across multiple brand websites
    • Optimize web graphics to ensure maximum download speed while maintaining high visual quality
    • Follow brand standards and web style guides to ensure that the brand is consistently rendered throughout the customer experience on the keds.com site
    • Balance numerous projects to meet ongoing deadlines
    • Maintain organized archive of ongoing design and code files
    • Performs duties consistent with the Company’s AAP/EEO goals and policies.
    • Performs other duties as required/assigned by manager.

    Knowledge, Skills and Abilities Required

    • Bachelor's degree or equivalent experience
    • 5+ years of web/digital design experience.
    • Advanced experience hand-coding HTML, CSS & Javascript (familiarity with other web programming languages a plus)
    • Strong code troubleshooting and problem solving skills
    • Strong experience with web technologies, including HTML5, CSS3, JavaScript, JavaScript frameworks (e.g., React.js, jQuery, Angular.js) and JSON
    • Experience with Adobe Photoshop and other graphic-editing tools
    • Thorough understanding of responsive design, browser behavior and compatibility, and cross-browser optimization / troubleshooting
    • Ability to organize and prioritize multiple goals under tight deadlines
    • Functional understanding of W3C standards
    • Experience with web graphic optimization techniques
    • Demandware or other eCommerce/CMS platform experience a plus
    • Experience working in an eCommerce environment a plus
    • Drive to stay current with emerging technologies
    • Innovative & solutions oriented
    • Experience in having work go through usability testing


    Normal office environment.  Some travel may be required.


    Committed to a diverse workforce, we are an Equal Opportunity Employer (Minorities/Women/Veterans/Disabled).


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