• Chief Marketing Officer-Saucony

    Job Locations US-MA-Waltham
    Brand/Group
    Saucony
    Job Function
    Marketing
    Min. Exp.(Yrs)
    8
    Type
    Full Time
  • General Function

    Saucony

     

    The Chief Marketing Officer will lead global marketing efforts for the brand's wholesale and retail businesses, with responsibility for demand creation, consumer communication and go to market strategies. This position is a critical member of the leadership team and works closing with the product, sales and finance leadership to drive overall brand success. The CMO will establish and ensure a consistent global marketing strategy; direct the development and implementation of the brand’s global marketing process. This key leadership role within the brand should have overall business acumen and be a thought partner for the President of the Wolverine brand.

    Primary Duties

    • Develop brand strategic marketing direction and provide input into the global portfolio strategy

    • Oversees the execution of the marketing strategy to optimize share of market and profitability of brand

    • Create and manage the company’s product messaging and positioning globally

    • Direct messaging to clearly differentiate our offering across all current technology and social media platforms to drive competitive positioning

    • Lead the development and of execution of global strategic marketing plans and ensure consistent implementation at regional level, including media mix, content platform development, visual identity and retail display

    • Capture and synthesize competitor, consumer, industry and business insights to identify major opportunities and threats

    • Communicate with regions to ensure that global product positioning and objectives are well defined and manage regional consistency of product message

    • Ensure that products/programs are created, manufactured, developed, marketed and sold in accordance with budgeted objectives to obtain maximum profitability globally

    • Create effective Go-to-Market plans for new products focused on new growth markets

    • Lead initiatives to promote and maximize exposure of the brand including communicating global branding strategies/vision and facilitating relationship building with management, licensees, and distributors

    • Oversee new product launches at the global level (e.g. positioning, pricing, rollout staging, distribution of communication plan)

    • Work closely with Product Management to manage product positioning and promotional strategies and analyze effectiveness of launches and promotions

    • Manage external marketing agencies to develop strong partnerships while maximizing the efficient use of resources

    • Determine overall direction, coordination and evaluation of the marketing unit and implement organizational changes to align staff with shifting marketing focus

    • Analyze sales, market share, brand health and profits to determine return on marketing investment

    • Coordinate with other functions to identify new opportunities in existing business lines, e.g., product extension opportunities (Business development)

    • Manage efforts of Wolverine Brand Development Manager to best align brand’s global efforts to grow and expand (Business Development)

    • Perform duties consistent with the company’s AAP/EEO goals and policies

    • Perform other duties as required/assigned by manager

    Knowledge, Skills and Abilities Required

    1. Bachelor’s degree in Marketing or Communications or equivalent work experience.
    2. 12+ years’ experience in marketing and management.
    3. Major national brand experience required and global brand marketing experience preferred.
    4. 7+ year’s management experience.
    5. Strong sense of style; ability to influence the product effort.
    6. Strong oral and written communication skills as well as excellent interpersonal skills.
    7. Tremendous communication and leadership skills
    8. Proven success in traditional and innovative campaigns across the broad spectrum of today’s marketing channels.
    9. Ground-breaking leader with strategic, creative and financial acumen as well as a strong business intellect to take our organization to the next level.
    10. Results and deadline oriented; strong time management and prioritization skills.
    11. Ability to work with all levels of the organization and to effectively manage processes.
    12. Demonstrated experience in negotiating business alliances.
    13. Effectively uses technology.
    14. Travel up to 25%

       

      WORKING CONDITIONS

      Normal office environment.

      Travel Required.

       

    The above statements are intended to describe the general nature and level of work being performed and are not intended to be an exhaustive list of all responsibilities, duties and skills which may be required.

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