• Director Brand Marketing

    Job Locations US-MI-Rockford
    Brand/Group
    Hush Puppies
    Job Function
    Marketing
    Min. Exp.(Yrs)
    9
    Type
    Full Time
  • General Function

    Hush Puppies

    Hush Puppies is the go-to footwear, accessory and apparel brand that delivers the right mix of timeless style, dependable comfort and quality.  Since 1958, the brand has defined authentic casual style for generations of consumers around the world.  Today, Hush Puppies is the favorite shoe for all who embrace the lighthearted spirit and modern style of this iconic brand – represented by our lovable basset hound! With over 17 Million pairs sold every year in over 165 countries around the world, Hush Puppies has become more than a global brand, it's a household name and a cultural icon!  We invented casual style, you make it your own. Hush Puppies.

    The Director, Category Management is responsible for directing the development of strategic marketing plans for all global new product launches.  They will leverage consumer and market data to identify and develop key product stories that will drive brand relevancy and connect with our consumer in a meaningful way.  This position leads a team that is responsible for managing brand expression by working cross-functionally to deliver seasonal stories, develop activation strategies, harvest consumer insights, and manage respective budgets and timelines. This position reports into the VP of Global Marketing and works closely with product, sales, merchandising, creative (in-house and agency) and regional leadership to drive cohesive, consumer-obsessed storytelling. The ideal candidate is an entrepreneurial self-starter with a passion for consumer brands and familiarity with turning consumer data into actionable insights to win market share. An understanding of global markets and a proven track record of leading new initiatives are a must.

    Primary Duties

    • Direct the development of strategic marketing plans for major brand initiatives.
    • Direct the creative brief process to develop product story positioning; manage cross-channel category content.
    • Lead the development of product marketing initiatives, working with product, marketing, merchandising and commercial leadership to gain alignment on major initiatives.
    • Drive the integration of consumer insights and market data into Product Launches/New Stories to ensure they are meeting a relevant consumer need.
    • Partner with international marketing teams to build annual marketing plans and ensure successful implementation of programs (prioritize key markets).
    • Build annual marketing plans and ensure successful implementation of programs for 12-15 accounts in North America (prioritize key accounts).
    • Direct the development of seasonal category sell-in and sell-thru toolkits for global product marketing stories.
    • Evaluate the global market reaction to product story briefs and executions, and provide KPI guidance and benchmarks.
    • Act as the liaison between the brand and the regional partners to ensure that regional needs and consumer nuances are communicated to the broader marketing division.
    • Communicate with commercial teams to ensure that global product positioning and objectives are well defined and manage global consistency of brand message.
    • Lead a synergistic global go-to-market in regards to brand marketing, including establishing timelines, communication cadence, templates, and defining roles and responsibilities throughout the brand milestones.
    • Responsible for budget oversight for related expense centers, including managing the co-op budget with input from sales.
    • Model strong leadership behaviors including growing and developing a highly professional marketing staff.
    • Drive the integration of consumer insights into brand marketing management
    • Performs duties consistent with the Company’s AAP/EEO goals and policies.
    • Performs other duties as required/assigned by manager

    Knowledge, Skills and Abilities Required

    • Bachelor’s degree in Marketing or Communications or equivalent work experience.
    • 9+ years marketing experience.
    • Major national brand experience required and international marketing experience preferred.
    • Must be intellectually curious and passionate about consumer behavior.
    • Should have a strong interest in the footwear and apparel market.
    • Strong oral and written communication skills.
    • Travel up to 35%

    WORKING CONDITIONS

    Normal office environment. Travel required. 


    Committed to a diverse workforce, we are an Equal Opportunity Employer (Minorities/Women/Veterans/Disabled).


    The above statements are intended to describe the general nature and level of work being performed and are not intended to be an exhaustive list of all responsibilities, duties and skills which may be required.


     

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