Hush Puppies is the go-to footwear, accessory and apparel brand that delivers the right mix of timeless style, dependable comfort and quality. Since 1958, the brand has defined authentic casual style for generations of consumers around the world. Today, Hush Puppies is the favorite shoe for all who embrace the lighthearted spirit and modern style of this iconic brand – represented by our lovable basset hound! With over 17 Million pairs sold every year in over 165 countries around the world, Hush Puppies has become more than a global brand, it's a household name and a cultural icon! We invented casual style, you make it your own. Hush Puppies.
The Director, Category Management is responsible for directing the development of strategic marketing plans for all global new product launches. They will leverage consumer and market data to identify and develop key product stories that will drive brand relevancy and connect with our consumer in a meaningful way. This position leads a team that is responsible for managing brand expression by working cross-functionally to deliver seasonal stories, develop activation strategies, harvest consumer insights, and manage respective budgets and timelines. This position reports into the VP of Global Marketing and works closely with product, sales, merchandising, creative (in-house and agency) and regional leadership to drive cohesive, consumer-obsessed storytelling. The ideal candidate is an entrepreneurial self-starter with a passion for consumer brands and familiarity with turning consumer data into actionable insights to win market share. An understanding of global markets and a proven track record of leading new initiatives are a must.
Normal office environment. Travel required.
Committed to a diverse workforce, we are an Equal Opportunity Employer (Minorities/Women/Veterans/Disabled).
The above statements are intended to describe the general nature and level of work being performed and are not intended to be an exhaustive list of all responsibilities, duties and skills which may be required.