• Marketing Director-Bates

    Job Locations US-MI-Rockford
    Job Function
    Min. Exp.(Yrs)
    Full Time
  • General Function

    Bates Logo 2018

    Like the men and women they serve, Bates is committed to delivering their best. A leading maker of quality boots and shoes for those in uniform, Bates’ commitment is heartfelt and hard-earned. Evident in the technologies they pioneer. Visible in the quality footwear they design. Ensuring those who serve enjoy products that are as comfortable as they are hardwearing, as value-priced as they are invaluable.


    The Director of Marketing creates, leads and implements the marketing strategy for the Bates brand. A successful candidate should be innovative, driven and consumer focused as the Bates brand looks to expand their global footprint. This new role will lead the evolution of marketing through robust storytelling to drive growth via new and expanded product offerings, including new collections of apparel, bags and accessories, in addition to footwear.

    Primary Duties

    • Directs the development of strategic marketing plans that supports all marketing functional areas.
    • Leads, in collaboration with brand leadership, the development of long-term global brand strategies inclusive of key product and key marketing stories.
    • Responsible for consistent global brand voice. Leads communication efforts with partners to ensure global product positioning and objectives are defined.
    • Creates KPIs, evaluate program success, communicates results of sell-in & sell-through in markets. Provides solutions based on results.
    • Directs and ensures delivery of the creative brief process.
    • Leads the global marketing asset strategy.
    • Develops tradeshow marketing plans.
    • Develops and leads consumer insights strategy ensuring consumer insights are imbedded cross functionally with a global view.
    • Develops and owns the marketing budget.
    • Performs duties consistent with the Company’s AAP/EEO goals and policies.
    • Performs other duties as required/assigned by manager.

    Knowledge, Skills and Abilities Required

    • Bachelor's degree required/MBA preferred or equivalent work experience.
    • 8+ years of marketing experience. Global experience preferred.
    • Proven leadership skills with at least 3 years’ experience at the manager level.
    • Commanding public speaking presence.
    • Excellent written and presentation skills.
    • Proven track record for leading and developing new initiatives.
    • Strong ability to multi-task and prioritize projects.
    • Comfortable in fast-changing, fast paced environment with tight deadlines.


    Normal office environment.  Some travel may be required. 


    The above statements are intended to describe the general nature and level of work being performed and are not intended to be an exhaustive list of all responsibilities, duties and skills which may be required.

    Committed to a diverse workforce, we are an Equal Opportunity Employer (Minorities/Women/Veterans/Disabled).


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