• Senior Marketing Specialist

    Job Locations US-MI-Rockford
    Job Function
    Min. Exp.(Yrs)
    Full Time
  • General Function

    Bates Logo 2018

    Like the men and women they serve, Bates is committed to delivering their best. A leading maker of quality boots and shoes for those in uniform, Bates’ commitment is heartfelt and hard-earned. Evident in the technologies they pioneer. Visible in the quality footwear they design. Ensuring those who serve enjoy products that are as comfortable as they are hardwearing, as value-priced as they are invaluable.


    A Senior Marketing Specialist will support the development and execution of strategic marketing plans for Bates marketing initiatives. Organizes, implements and monitors various marketing functions and programs. A successful candidate should be innovative, driven and consumer focused as the Bates brand looks to expand their global footprint and product offerings.

    Primary Duties

    • Responsible for the successful implementation of marketing programs and oversees development of key initiatives
    • Collaborate and work with the brand team to develop marketing stories and materials to support marketing strategies
    • Liaison with internal marketing teams to foster effective communication and collaboration
    • Executes solutions based upon results from KPI’s, programs and sell-in & sell-through
    • Contributes to the creative brief process to develop category story positioning
    • Oversees the distribution and production of marketing materials.  Executes inventory management of marketing communications assets
    • Partners with marketing leadership on tradeshow planning and execution. Owns aspects of the planning process
    • Tracks and processes invoices
    • Performs duties consistent with the Company’s AAP/EEO goals and policies
    • Performs other duties as required/assigned by manager

    Knowledge, Skills and Abilities Required

    • Bachelor’s degree or equivalent experience required.
    • 2+ years of marketing experience.
    • Solid written communication skills and demonstrated comfort level with public speaking.
    • Ability to execute new initiatives
    • Able to multi-task and prioritize projects.


    Normal office environment.  Some travel may be required.


    The above statements are intended to describe the general nature and level of work being performed and are not intended to be an exhaustive list of all responsibilities, duties and skills which may be required.


    Committed to a diverse workforce, we are an Equal Opportunity Employer (Minorities/Women/Veterans/Disabled).


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