• CRM Manager

    Job Locations US-MI-Rockford
    Job Function
    Min. Exp.(Yrs)
    Full Time
  • General Function


    Wolverine Worldwide is a global marketer of branded footwear, apparel, and accessories. With an established global footprint that spans approximately 200 countries and territories, as well as a rock-solid infrastructure, Wolverine Worldwide is dedicated to advancing the following brands that comprise the ever-expanding portfolio: Bates, Chaco, Cat Footwear, Harley Davidson Footwear, Hush Puppies, Keds, Merrell, Saucony, Sperry, and Wolverine. Wolverine Worldwide’s continued success is driven by our ability to stay true to our simple mission: we empower, engage and inspire our consumers – every step of the way.


    The CRM Manager is a dynamic, self-motivated and highly collaborative individual who has a proven track record of fusing data and technology to develop consumer insights that drive go-to-market strategies. 

    Primary Duties

    • Develop a consumer engagement approach that is adopted by brand leaders so that go-to-market strategies are built with a consumer journey/experience first, channel agnostic, multi-touch approach.
    • Provide strategic thought leadership to business unit leads for segmentation, life-cycle management, LTV, multi-variate testing methodologies, using advanced measurement including lift and attribution models.
    • Share results and best practices that can be leveraged to drive consumer demand within brands or across the portfolio.
    • Forecast and model business opportunities, in collaboration with brand finance, to identify scale, scope, and revenue potential of consumer engagement initiatives. 
    • Create custom, ad-hoc and standardized tools to evaluate business performance.  Ensure post campaign reporting, visibility on metrics that drive performance and make recommendations to grow or cancel programs. 
    • Identify and verify potential vendor partners to advance our go-to-market strategies.
    • Translate advanced analytics for broader business audience using the approach of findings, insights, and recommended actions. 
    • Develop appropriate processes, tools, and systems to communicate, educate, inspire and execute cross functionally, ultimately creating super-users with in the brands.
    • Performs duties consistent with the company’s AAP/EEO goals and policies.
    • Performs other duties as required/assigned by manager.

    Knowledge, Skills and Abilities Required

    • Bachelor’s degree in marketing or management. 
    • Experience with brand building is a plus. 
    • Ability to translate technical and advanced analytics language into commonly understood and actionable business insights. 
    • Project management with attention to detail, highly organized, and ability to articulate concepts through to execution. 
    • Energetic individual will need to keep up with fast-paced environment and must have strong communications skills.
    • Strong presentation and forecasting skills are a must.
    • Experience in a matrixed organization or cross functional role if preferred.
    • Minimal travel required, up to 20% with in the US. 


    Normal office environment.

    Committed to a diverse workforce, we are an Equal Opportunity Employer (Minorities/Women/Veterans/Disabled).

    The above statements are intended to describe the general nature and level of work being performed and are not intended to be an exhaustive list of all responsibilities, duties and skills which may be required.


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