• Digital Marketing Specialist

    Job Locations US-MI-Rockford
    Job Function
    Min. Exp.(Yrs)
    Full Time
  • General Function


    Wolverine founder G.A. Krause was a third generation leather tanner and boot maker who prided himself on crafting fine leathers that in turn created comfortable and durable footwear. He founded a company in 1883 that would soon revolutionize the industry with the Wolverine 1000 Mile Shoe. Since the very beginning, Wolverine has been committed to the highest quality materials, painstaking attention to detail and innovative methods of shoemaking. Today, the company honors its heritage with the Wolverine 1000 Mile and Wolverine Since 1883 Collections, taking inspiration from its own archival patterns and making footwear with the fine craftsmanship and timeless style that have been hallmarks of the brand for more than 130 years. Wolverine is the brand that uniquely binds American ingenuity and craftsmanship. We are born of work…hard work.

    The Digital Marketing Specialist supports the development and execution of digital marketing efforts for the brand including social media channels, programs, and messages; support and enhance consumer events through digital means; and develop and maintain effective digital brand communication tools.

    Primary Duties

    • Maintains and strategically grows social media reach and engagement for the brand.
    • Implements programs to grow fan base and further engage with fans, aligned with strategic calendar and goals.
    • Executes digital campaign launches, shares plans and assets with global partners.
    • Produces and implements social content in accordance with strategy and brand voice.
    • Determines influencer strategy, implements programs and maintains relationships to complement brand activations.
    • Keeps the pulse on innovative new social media platforms (e.g. the next snapchat, shopify, etc.) and provides recommendations that are in line with brand assets and messaging.
    • Executes media partner programs.
    • Assists in overseeing brand’s eCommerce business and digital marketing efforts with a strategic approach.
    • Produces strong reporting that identifies learnings from social and digital marketing efforts.
    • Implement social listening process and disseminate learnings and recommended actions.
    • Performs duties consistent with the Company’s AAP/EEO goals and policies.
    • Performs other duties as required/assigned by manager

    Knowledge, Skills and Abilities Required

    • Bachelor’s degree or equivalent experience required.
    • 1+ years of brand management or footwear experience, and social media savvy
    • Strong appreciation for consumer insights
    • MS Outlook, Excel, Windows, and PowerPoint proficiency
    • Ability to work autonomously as well as be part of a team
    • Strong analytical skills with the ability to interpret and translate data into actionable proposals
    • Strong written communication skills
    • Strong project management, time management, and attention to detail while simultaneously managing multiple projects.

    Normal office environment.  Some travel may be required.


    Committed to a diverse workforce, we are an Equal Opportunity Employer (Minorities/Women/Veterans/Disabled).


    The above statements are intended to describe the general nature and level of work being performed and are not intended to be an exhaustive list of all responsibilities, duties and skills which may be required.



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