• Marketing Specialist

    Job Locations US-MI-Rockford
    Brand/Group
    Merrell
    Job Function
    Marketing
    Min. Exp.(Yrs)
    1
    Type
    Full Time
  • General Function

    Merrell

    Merrell believes nothing should get in the way of enjoying active outdoor adventures. Merrell hiking boots, trail running shoes and apparel are built on Merrell’s outdoor heritage, quality and performance. The trail is the core of our design philosophy and has continued to guide us in the development of innovative products that inspire and enable enjoyment of the outdoors.

    The Marketing Specialist supports the development and execution of consumer experience marketing efforts for the brand.

     

    Primary Duties

    • Participate in brainstorming meetings and make meaningful contributions to event strategy.
    • Works with internal departments to plan corporate events, recruiting events and networking events.
    • Support efforts for remote pop up events and roadshow activations both internally and alongside external brand partners.
    • Evaluates, conceptualize and execute co-branded events and sponsorship activations with external partners.
    • Partner with agencies on event and sponsorship management activities include shipping coordination, and installation, dismantlement of shows, material storage and maintenance
    • Analyzes the market and competition.
    • Performs duties consistent with the Company’s AAP/EEO goals and policies.
    • Performs other duties as required/assigned by manager.

    Knowledge, Skills and Abilities Required

    • Bachelor’s degree required or equivalent experience.
    • 1+ years of footwear and/or marketing experience
    • Strong attention to detail.
    • Strong verbal and written communication skills.
    • Strong organizational, time, and project management skills with the ability to adapt quickly to changing priorities.
    • Ability to work autonomously as well as be part of a team

     

    WORKING CONDITIONS

    Normal office environment.  Frequent travel required.

    Committed to a diverse workforce, we are an Equal Opportunity Employer (Minorities/Women/Veterans/Disabled).

    The above statements are intended to describe the general nature and level of work being performed and are not intended to be an exhaustive list of all responsibilities, duties and skills which may be required.

     

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