• Senior Director DTC Technology

    Job Locations US-MI-Rockford
    Job Function
    Min. Exp.(Yrs)
    Full Time
  • General Function


    Wolverine Worldwide is a global marketer of branded footwear, apparel, and accessories. With an established global footprint that spans approximately 200 countries and territories, as well as a rock-solid infrastructure, Wolverine Worldwide is dedicated to advancing the following brands that comprise the ever-expanding portfolio: Bates, Chaco, Cat Footwear, Harley Davidson Footwear, Hush Puppies, Keds, Merrell, Saucony, Sperry, and Wolverine. Wolverine Worldwide’s continued success is driven by our ability to stay true to our simple mission: we empower, engage and inspire our consumers – every step of the way.


    The  primary objective of the Senior Director of DTC Technology is to identify and lead strategic DTC initiatives, ensuring innovative solutions are considered and brought to life that improve consumer experience and drive sales through the seamless integration of technology & design. Formulate and implement strategic plans that guide and support the direction of the growing DTC business. Oversee the complete operation of the DTC Consumer Experience & Innovation organization in accordance with the direction established in strategic plans. This role underpins Omni-channel and eCommerce aspirations that are critical to long-term growth across all brands and the company as a whole.

    Primary Duties

    • Lead long range planning and strategy for areas related to UX, technology, development, design and consumer focused content
    • Conceive, prioritize and create innovative solutions to meet diverse evolving business needs across multiple websites serving both domestic and international markets
    • Form, staff, guide, lead, and manage an organization capable of accomplish the responsibilities required to meet growing business demands
    • Maintain awareness of both the external and internal competitive landscape, opportunities for expansion, customers, markets, new industry developments and standards
    • Contribute at the senior level by working across different strategic and business units in the company; able to set, engage and champion objectives of the DTC organization 
    • Evaluate & mentor dynamic internal teams of diverse experts across multiple locations and ensure their successful cross-functional integration through shared goals and unified culture
    • Create, communicate, and implement DTC Technology & Design vision, mission, and overall direction
    • Achieve overall strategic goals as determined by strategic plans
    • Ensure customer experience is consistent with the organizations’ reputation and vision for customer service, convenience, and selection
    • Own multi-million dollar (5 year) eCommerce capital budget and development roadmap to maximize spend and ensure long term sustainable growth across the Brand portfolio and our 3 principal geographic locations – Michigan, Boston & London. 
    • Ensure systems and functionality are built for long term growth to work across multiple brands, countries and devices
    • Ensure business processes and systems are designed, developed, and operational, for Omni-channel multi-brand global eCommerce
    • Manage and drive the relationship with enterprise level eCommerce platform partner (Salesforce Commerce Cloud/Demandware), ensuring that our business & development needs are aligned. Maintain alignment with integration partners across full technology stack.
    • Lead ongoing web agency and development partner relationships to ensure they understand and meet our short and long-term objectives. 
    • Ensure that our agency and technology partners understand our core systems (Salesforce Commerce Cloud/Demandware) and that the integrations are designed for optimal performance across the tech stack
    • Identify and champion opportunities to build/leverage online best practices across brand web sites
    • Monitor and ensure maximum global website performance/speed through optimized code and right fit hosting solutions
    • Maximize team efficiencies through the creation of easy to use tools and automated solutions
    • Lead, oversee and enforce website design, functionality and overall user experience standards across multiple global brand sites.
    • Oversee design, development, launch and optimization of the eCommerce platform across the brand portfolio both domestically and internationally
    • Lead the development and rollout of core platform and brand websites internationally; ensuring local and global needs are met.
    • Ensure capabilities can be effectively shared across all sites/brands while maintaining support unique business models/requirements such as the Stride Rite loyalty program
    • Partner with IT and communicate business requirements in relation to SAP interfaces, security, and other eCommerce platform related IT functions.
    • Partner with brand teams to ensure shared goals met online
    • Utilize research, analytics and financial metrics to make informed decisions and meet business objectives
    • Execute online sales strategy, benchmarking, and measurement in order to increase site conversion, as well as to help build a culture of continuous improvement and constant testing
    • Create and implement business strategies and processes to ensure timely and proper execution of web production cycle
    • Oversee web production and work with content management system
    • Establish quality control and testing standards to ensure site accuracy for optimal customer experience
    • Work with management and outside vendors to implement new features, systems and functionality, ensuring a compelling customer experience, being accountable for measuring results.
    • Build and grow key relationships with cross-functional team members and internal business partners
    •  Build strong business relationships with third-party partners and/or vendors including our strategic partnership with Salesforce Commerce Cloud/Demandware.
    • Drive effective communication of issues and risks to the client when relevant to the senior clients; build and manage senior client relationships (expectations, communications, escalation, etc.)
    • Performs duties consistent with the Company’s AAP/EEO goals and policies.
    • Performs other duties as required/assigned by manager.

    Knowledge, Skills and Abilities Required

    • Bachelor's degree or equivalent experience
    • 12+ years of eCommerce and DTC web experience
    • 7+ years in a DTC ecommerce environment, preferably within the retail/lifestyle industry
    • Passionate, emotionally intelligent, with enough experience and insight to have convictions they will go to the mat for, for the sake of the greater good
    • Strong ability to deal with ambiguity and be exceptionally adaptable and flexible; can throw and catch a curve ball
    • Working experience building organizational capacity; motivating and challenging team in a way that inspires and promotes excellence.
    • Experience as a versatile leader across multiple roles, with a grasp of the broader business that can critically evaluate areas outside of their own area of expertise
    • Ability to make hard decisions and be accountable for them even when the outcome is negative
    • Strong leadership and management skills, with demonstrated inter-personal skills particularly in managing large, complex initiatives and teams across multiple locations
    • Deep knowledge of SAAS eCommerce platforms and proven experience re-platforming (Preferably with Salesforce Commerce Cloud/Demandware)
    • Experienced in international eCommerce with knowledge of the end to end process particularly as it pertains to payments, operations & fulfillment
    • Strong experience with UX, UI, design, technology, analytics, and operations
    • Experience defining & measuring key performance indicators, ROI, and designing online customer experiences
    • Demonstrated written, verbal and presentation skills influencing a multi-brand matrix environment
    • Demonstrated understanding of eCommerce best practices and usability
    • Experience leading major strategic initiatives, ideally including technology & design integration
    • Experience in global and multi-branded environments
    • Experience managing internal and external resources
    • Experience in supply chain, fulfillment and call center functions a plus
    • On-line marketing experience, a plus
    • Hands on website design and development experience a plus
    • Working knowledge of web analytics tools such as Omniture a plus
    • Experience with W3C and YSlow code standards a plus.
    • Experience with content distribution networks such as Akamai a plus


    Normal office environment.  Some travel may be required. 


    The above statements are intended to describe the general nature and level of work being performed and are not intended to be an exhaustive list of all responsibilities, duties and skills which may be required.


    Committed to a diverse workforce, we are an Equal Opportunity Employer (Minorities/Women/Veterans/Disabled).



    Sorry the Share function is not working properly at this moment. Please refresh the page and try again later.
    Share on your newsfeed