• Sr Digital Mktg Specialist

    Job Locations US-MI-Rockford
    Brand/Group
    Chaco
    Job Function
    Marketing
    Min. Exp.(Yrs)
    3
    Type
    Full Time
  • General Function

    Chaco

    Chaco is an iconic outdoor brand with market leadership in performance sandals, a high growth business in closed-toe performance and lifestyle footwear, and a dynamic accessories offering. The brand has achieved several consecutive years of industry-leading growth by creating remarkable connections with a tribe of loyal consumers known as ChacoNation.

    The Senior Digital Marketing Specialist supports the development and execution of digital marketing efforts for the brand including social media channels, programs, and messages; support and enhance consumer events through digital means; and develop and maintain effective digital brand communication tools.

    Primary Duties

    • Executes the brand digital content and social media strategies.
    • Implements programs to grow fan base and further engage with fans, aligned with strategic calendar and goals.
    • Executes digital campaign launches, shares plans and assets with global partners.
    • Creates social content that is brand building and drives significant revenue.
    • Manages relationships with brand influencers with PR team.
    • Keeps the pulse on innovative new social media platforms (e.g. the next snapchat, shopify, etc.) and provides recommendations that are in line with brand assets and messaging.
    • Forges strong direct to platform relationships (e.g. strong rapport with Facebook rep)
    • Executes media partner programs.
    • Performs duties consistent with the Company’s AAP/EEO goals and policies.
    • Performs other duties as required/assigned by manager.

    Knowledge, Skills and Abilities Required

    • Bachelor’s degree or equivalent experience required.
    • 2+ years of footwear and/or digital marketing experience and social media savvy
    • Strong appreciation for consumer insights
    • MS Outlook, Excel, Windows, and PowerPoint proficiency
    • Must be able to work autonomously as well as part of a team.
    • Strong written communication skills
    • Strong project management, time management, and attention to detail while simultaneously managing multiple projects.

     

    WORKING CONDITIONS

    Normal office environment.  Some travel may be required.

    The above statements are intended to describe the general nature and level of work being performed and are not intended to be an exhaustive list of all responsibilities, duties and skills which may be required.


    Committed to a diverse workforce, we are an Equal Opportunity Employer (Minorities/Women/Veterans/Disabled).

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